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Kodak strengthens ties with Photologic
news posted on September 21, 2006

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Kodak and PhotologicHot on the heels of the exclusive spring deal to service Kodak’s professional laboratory customers in a pioneering UK distribution partnership, the group has now been named as a key distributor to Kodak’s nationwide reseller network.
This is a tremendous breakthrough for Photologic and means we will now be managing a very large percentage of Kodak business in the new indirect channel model”, said Steve Firman, Head of Photologic in the UK.
He added: “We promised Kodak a seamless transition with the prolab realignment process early this year and we have been true to our word. This expansion of our agreement to include the reseller chain is a significant part of our business strategy going forward.
The group will expand its HQ staff and sales force to handle the new business and its logistical operations.
Said Calum Thomson, Photologic UK sales manager: “We took over the second wave of the prolab business in July and this new partnership means we will now be supplying the full range of Kodak products to resellers throughout the UK.
And our new reseller partners can rest assured they will receive the same world-class service we now provide to the prolab network.”
David Kitchin, Kodak Professional marketing manager added: “This is an important new development in our strategy to improve links with our resellers. Photologic has proved its professionalism over many years of association with Kodak- and more recently with its management of the prolab network. They are a key player in the new-look Kodak commercial solution.

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